• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Summary

The Roehampton MSc Global Marketing provides you with essential expertise of contemporary marketing theory and practice, equipping you with the strategic and operational marketing skills needed to succeed.

This programme has been designed with input from a panel of business advisors and successful business leaders to address the 21st century’s demand for market-focussed professionals adept in the effective use of digital technologies. You will be introduced to the strategic, financial and operational context of management and to digital marketing strategies and the increasingly data-driven context in which business leaders operate. You will also learn how to leverage digital marketing and customer engagement strategies to achieve real impact on business objectives through marketing.

MSc Global Marketing is tailored to students with the ambition to become leaders and practitioners at the interface of marketing and corporate strategy. The programme benefits from our academic faculty’s leading research expertise and practitioner links. In addition to the academic programme of study, you will have the opportunity to join our Global Leadership Programme.

Career options

Graduates from this programme are equipped with the knowledge and skills to work in brand management, digital marketing planning or strategic marketing management positions in large multinational corporations, SMEs operating globally or specialist marketing agencies.

所属院系

进入哪个院系学习？ Business School

中国学生入学要求

为来自中国的学生设计 Students need to have 70% or above (GPA 2.8) from recognised Chinese universities or 60% or above (GPA of 2.4) from ‘Project 211’ universities.

课程信息

学制：全日制(1 年)全日制(2 年)

学费：£15,352.00 (¥ 138,627) /年

开学时间：2022九月

申请截止日期：

留学地点：University of RoehamptonErasmus House,Roehampton Lane,Wandsworth,SW15 5PU, England