• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ The BA (Hons) Marketing Management at Cardiff Met has been developed in conjunction with the Chartered Institute of Marketing (CIM) syllabuses. The course has a great reputation for its vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to gain employment in the marketing industry.The Chartered Institute for Management (CIM) describes marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably". Marketing is a critical business function and is perhaps the most important component in determining a business' profitability.Upon graduating you will have a wide base of marketing and management knowledge in what marketers say will be the most important knowledge capabilities in 5 years: Digital Marketing, Branding, Marketing communications, Global and International Marketing, PR and Corporate Reputation and be able to speak French, Spanish or Mandarin Chinese. You will also have the personal capabilities senior managers expect of a professional marketer: creative, commercially-astute, inspiring and not risk adverse. Our BA (Hons) Marketing Management degree has been awarded the CIM ‘Graduate Gateway’ status – this accreditation provides our students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications. In addition to this you will be able to participate in our CIM Student chapter and follow in the footsteps of our award students by participating in the CIM based creative and entrepreneurial activities. The competition will give you enable you to experience what it is like to work for an marketing agency by working on a campaign for a well-known industry brand with the top 12-finalists being invited to pitch their ideas to the client face to face.

所属院系

进入哪个院系学习？ Business Studies

中国学生入学要求

为来自中国的学生设计 Other grade combinations totalling 112 points considered with a minimum of two B grades, to include a Science/Technology subject

课程信息

学制：全日制(4-5 年)全日制(3-4 年)

学费：£13,000.00 (¥ 116,316) /年

开学时间：2022九月20日

申请截止日期：

留学地点：Cardiff Met - LlandaffCardiff Metropolitan University,Western Avenue,Cardiff,CF5 2YB, Wales