• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Course Overview

The broad aim of the programme is to produce marketers and marketing managers who can run and successfully integrate at a managerial level in a broad range of organisational and marketing environments. The course will be suitable for graduates motivated by the desire to launch a career or develop an existing one in the marketing field. This means that you will not be content to merely be presented with sets of theories and principles of marketing, but also expect to be given ample opportunity to critically evaluate the usefulness of these theories and principles in practice, especially in relation to your own particular needs.

The MSc Strategic Marketing will provide this opportunity in a number of ways, from case studies, projects through to the final thesis orientated assessment. We believe this programme gives its students the best chance to do well in a jobs market that will expect leaders and managers of the future to be equipped with the insights, education and skills needed to operate in what will be increasingly knowledge-intensive and complex environments.

Assessment

Assessment on the programme is mixed and will include a variety of formats. Students can exit at Postgraduate Certificate and Postgraduate Diploma levels.

Employability & Careers

The MSc Strategic Marketing programme has been designed for people wanting a successful and rewarding career in marketing generally, but also in the following, specific areas: Advertising/ Communications; Consumer behaviour; Branding; Digital and E marketing; Market Research; Media integration; International Marketing Strategy. Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.

所属院系

进入哪个院系学习？ Cardiff School of Management

中国学生入学要求

为来自中国的学生设计 Students with a Bachelor degree from a recognised institution in China or UK OR students with a Masters degree from a recognised institution in China. Students need to have an 6.0 overall with no sub score lower than 5.5. Some courses may require a higher IELTS level.

课程信息

学制：全日制(1 年)

学费：£14,000.00 (¥ 126,419) /年

开学时间：2022九月20日, 2022一月14日

申请截止日期：

留学地点：Llandaff CampusWestern Avenue,Cardiff,CF5 2YB, Wales