• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing has been defined as “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders” (American Marketing Association). Effective marketing is very important for the long-term success of any organization because it focuses the organization on attracting and retaining customers through its combination of product, pricing, distribution, and promotion strategies.

All students in the Marketing Option will take a course that focuses on the foundational principles of marketing, and courses that explore personal branding, the behavior of consumers, the process through which marketers conduct research to understand consumers, and the special challenges and opportunities marketers face in different cultures. In addition, students will take specialized elective courses that focus on developing appropriate strategies for targeting and serving customers. Through their coursework and other educational experiences, students can prepare for a variety of positions in areas such as marketing communication and advertising, sports marketing, customer relationship management, marketing research, sales, services marketing, and international marketing.

Program Student Learning Outcomes

The goal of CoBA is to ensure that our graduates have learned and is able to demonstrate the knowledge, skills, competencies, and values they will need to achieve their personal and professional goals. Students who graduate with a Bachelor of Science in Business Administration will be able to:

• Effectively and professionally communicate both orally and in writing;
• Demonstrate critical thinking and problem-solving skills;
• Demonstrate interpersonal and collaboration skills;
• Apply analytics to business situations;
• Demonstrate proficiency in the use of information technology;
• Apply ethical and socially responsible perspectives/viewpoints and demonstrate an understanding of their consequences;
• Identify and apply global perspectives in making business decisions; and
• Describe and apply foundational business concepts, theories, processes, and strategies.

所属院系

进入哪个院系学习？ College of Business Administration

中国学生入学要求

为来自中国的学生设计 Students are or will be a high school/secondary school graduate or equivalent, Equivalent of a "B" (3.0) grade point average. Satisfy English Language Proficiency Admission Requirement for admission purposes with ONE of the following: TOEFL score of 61 iBT with writing score no lower than 19 and no section score below 14; IELTS overall band score of 5.5, writing score no lower than 5.5 and no section score below 5.0; Cambridge English B2 First (FCE), C1 Advanced (CAE), C2 Proficiency (CPE) minimum score of 168. (160 and above eligible for pathway program).

课程信息

学制：全日制(120 学分)

学费：US$15,246.00 (¥ 98,701) /年

开学时间：2022八月30日, 2022一月24日

申请截止日期：15-Nov-22

留学地点：College of Business Administration333 South Twin Oaks Valley Road,SAN MARCOS,California,92096, United States