• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ Digital technology is causing large scale economic and social disruption which is impacting on how people select and buy goods and services and their perceptions and relationships with brands. The old landscape of 30 sec TV ads and press releases is being replaced by a growing range of new types of marketing communications on an ever growth selection of media platforms and technologies, accessed on demand where and when the consumer wants. In the UK alone 62% of marketing communication expenditure is already to be found on digital platforms ( WARC April 2019) and the emergence of 5G technology will see this grow even further.Clients, agencies, media owners, technology companies and management consultancies are all vying to provide marketing and media communications expertise for this new landscape. This is creating a demand for graduates with the skills that can demonstrate how to develop and deploy effective marketing and media communications in this new world. Based upon the successful experiences of our previous advertising and PR courses, and working with industry experts, we have created a course to do just this.You’ll cover everything from basics of design and creativity, to how agencies, clients and media owners operate in this landscape, to the role of technology in the marketing communications process.Our teaching team will cover new trends as they emerge and discuss the latest challenges global brands are facing. You will:Put your skills into practice with live industry briefs for brands such as O2, VW and SelfridgesBoost your skills using our links with the School of Media and Creative Industries and ComputingStart preparing you for your career from day one and explore different roles in the industryBe close to London and benefit from our links with big businesses in the City.

所属院系

进入哪个院系学习？ School of Media and Creative Industries

中国学生入学要求

为来自中国的学生设计 Students need to have a successful completion of (Senior Middle School 3) with a minimum average of 60% and a recognized foundation programme.

课程信息

学制：全日制(3 年)

学费：£12,500.00 (¥ 111,843) /年

开学时间：2022九月

申请截止日期：2022九月20日

留学地点：Aylesbury CampusWalton Street,Aylesbury,Buckinghamshire,HP21 7QG, England