• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The B.A. in Communication with a concentration in Advertising prepares students for careers in advertising by emphasizing the role of creativity and market awareness in all media. Students take courses in persuasion theory and mass communication and learn how to prepare strategies for target audiences through advertising campaigns, social media marketing, and media planning.

Graduates go on to careers in retail and corporate advertising, marketing, brand management, media sales and planning, event planning, and new media communications. Jobs include copywriter, art director, marketing coordinator, graphic designer, and media planner.

Sample Courses:

These are some of the classes for students in this academic program:

• Advertising & Communications Strategies
• Interactive Advertising Campaigns
• Document Design

所属院系

进入哪个院系学习？ School of Informatics, Humanities and Social Sciences

中国学生入学要求

为来自中国的学生设计 Students should complete secondary education. English Language Requirement: TOEFL - 61 iBT, 173 iBT, 500 written; IELTS - 5.0 overall band score; Duolingo English Test (DET) – 50; PTE – 45.

课程信息

学制：全日制(4 年)

学费：US$30,830.00 (¥ 199,590) /年

开学时间：2022八月, 2022一月

申请截止日期：1-Nov-22

留学地点：School of Informatics, Humanities and Social Sciences6001 University Boulevard,MOON TOWNSHIP,Pennsylvania,15108, United States