• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

As part of the nationally recognized JMU College of Business, the marketing major prepares students to assume professional and leadership roles in the rapidly changing, technically-oriented and competitive world of marketing by helping students develop specialized skills in the management of customer relationships through the creation, communication and delivery of value to customers. The curriculum provides a solid foundation of the knowledge and skills needed to develop effective marketing efforts. The major offers a concentration in Professional Sales and an area of emphasis in Digital Marketing.

Students gain knowledge and experience through general education courses, the College of Business core curriculum, and the marketing major with various combinations of required and elective marketing courses. Marketing faculty and staff work with students in small classes and individually to help them build leadership and team skills. Strong connections are made between in-class study and the business world through experiential course projects, case studies, simulations, independent studies and internships.

Marketing majors conform to the general structure of the B.B.A. degree program. The B.B.A. degree in marketing requires a minimum of 120 credit hours of undergraduate course work.

所属院系

进入哪个院系学习？ College of Business

中国学生入学要求

为来自中国的学生设计 Applicants can have the grade equivalent in the U.S. system: a 'B' average or a 3.00 grade point average (GPA) on a 4.00 GPA grading scale. Other English Language Requirements accepted: PBT (Paper Based TOEFL): 550.

课程信息

学制：全日制(120 学分)

学费：US$31,600.00 (¥ 204,575) /年

开学时间：预计在八月 2022

申请截止日期：

留学地点：College of BusinessZane Showker Hall, MSC 0207,421 Bluestone Dr.,HARRISONBURG,Virginia,22807, United States