• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

With companies spending more of their budgets than ever before on digital marketing, and brands like Google, Amazon and Facebook continuing to grow their user base, digital and social-media marketing is changing the rules of competition, giving customers ways to directly influence modern businesses. With this MSc you’ll learn how to succeed in this new reality of marketing, actively participating in the planning, development and deployment of real digital and social media marketing campaigns.

Careers with this subject

Graduates enter a workplace in which digital marketing graduates are highly sought after. Opportunities exist within multinationals (for example Google, Amazon and Facebook), small businesses, the public sector and not-for-profit organisations/charities.

Key features

• This programme is designed to keep you at the forefront of modern marketing practices. It equips you with an advanced knowledge of digital marketing strategy and planning to build core competence and deep specialisation
• Build the skills to bridge the gap between theoretical knowledge and its practical application in business situations with hands-on experience through practical workshops and real-world projects working alongside industry professionals on genuine digital marketing campaigns.
• Work with real projects, real firms, real challenges, real skills and competencies and build your skills ready to succeed in this increasingly competitive sector.
• The programme comprises an intensive series of stimulating lectures, energetic seminars and small group work which can take you anywhere in the world.

所属院系

进入哪个院系学习？ Plymouth Business School

中国学生入学要求

为来自中国的学生设计 Students need bachelor’s degree (with high grades), a master’s degree from a ranked Chinese university or a good honours degree from a British university. They need Chinese degree classification - prestigious institution: 70% for 2:2 UK degree equivalent; 75% for 2:1 UK degree equivalent; 80% for 1st UK degree equivalent. In Chinese degree classification - non-prestigious institution they need 75% for 2:2 UK degree equivalent; 80% for 2:1 UK degree equivalent; 85% for 1st UK degree equivalent. In Chinese degree classification - college institution they need 80% for 2:2 UK degree equivalent; 85% for 2:1 UK degree equivalent; and 90% for 1st UK degree equivalent. Postgraduate programmes: ILETS 6.5 overall with Minimum component scores 5.5 in all four components (listening, reading, speaking and writing).

课程信息

学制：全日制(1 年)

学费：£15,200.00 (¥ 137,254) /年

开学时间：2022十月2日

申请截止日期：

留学地点：Plymouth UniversityDrake Circus,Plymouth,PL4 8AA, England