全国统一学习专线 8:30-21:00
专业概况
在这里学什么？Overview
What is public relations? Who does it and why? How does it relate to media practices? How do you plan a public relations campaign? And why is it important to have a sophisticated understanding of cultural dynamics in order to understand public relations?
On this MA you will engage with theoretical concepts that can help you understand how Public Relations and the Media work and why they are significant; it looks at PR and media history, engages in lively debates about these industries and teaches you practical PR skills which you can creatively deploy in campaign plans.
While Public Relations has often been taught through business studies or marketing approaches, this MA approaches PR through the lens of media studies and cultural studies. This makes for a fresh stimulating take on PR at a time when media practices are changing radically and when cultural industries, cultural exchange and cultural politics are more important than ever.
This MA will offer you the opportunity to examine the context in which PR practice takes place and to develop the knowledge and skills needed to work in a sophisticated and ethical way in PR.
Careers and your future
Recent graduates have been employed as:
所属院系
进入哪个院系学习？ Film Studies中国学生入学要求
为来自中国的学生设计 As a guideline and depending on the programme you apply for, we require the following grades from a recognised Chinese institution: A UK 2:1 (Second Class Upper) which is equivalent to a bachelor degree with a minimum score of 75% - 80%; A UK 2:2 (Second Class Lower) which is equivalent to a bachelor degree with a minimum score of 70% - 75%. Grades may vary depending upon the course chosen. In general, our courses ask for an English level of between IELTS 6.0 and 7.0 or equivalent. Some courses will have higher requirements (and will require you to also reach minimum sub-scores).课程信息
学制：全日制(1 年)
学费：£17,875.00 (¥ 161,409) /年
开学时间：每月1日
申请截止日期：
留学地点：Brunel University LondonKingston Lane,Uxbridge,Hillingdon,UB8 3PH, England
