• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Whether you’re a recent graduate looking to jumpstart a communication career, a communicator who wants to build or advance their career on the global stage or a mid-career professional seeking expanded skills and digital fluency to move into communication management, the M.S. in Global Strategic Communication may be the perfect graduate program for you.

It’s a professionally focused, interdisciplinary, non-thesis program designed to prepare graduates for successful careers in public relations, advertising, digital and social media, corporate communication, marketing and related fields. It accommodates busy working professionals with evening courses and full- and part-time options.

What Will You Learn?

The program has small, hands-on classes that feature real-world client projects focusing on critical thinking, creativity, strategic planning and ethical communication. Students will:

• Learn how organizations plan, set goals, operate and are governed
• Understand the roles of communication in organizations’ success
• Gain knowledge of strategic communication planning to engage with diverse stakeholders
• Learn how to help organizations anticipate, navigate and withstand organizational change
• Create communication campaigns from research through evaluation
• Amplify their leadership abilities and become more entrepreneurial
• Hone and expand their writing skills for digital and social media, advertising, public relations and marketing
• Boost their digital fluency
• Acquire the technical know-how to analyze and evaluate communication effectiveness
• Develop a multicultural and global perspective
• Enhance their professional portfolio and define and effectively express their personal brand

Why Strategic Communication?

The traditional silos of public relations, advertising, marketing and digital and social media are eroding in today’s cluttered and complex media landscape. Communication professionals increasingly work across, rather than in, these disciplines – and need the know-how and flexibility to tap into all of them.

Strategic communication synthesizes digital and social media, public relations, advertising and marketing to communicate precise messages through the most effective channels to engage with the right audiences. Strategic communication can be a potent tool for change because it helps connect, educate, advocate and motivate.

Why Global?

Cookie-cutter messages and campaigns don’t cut it in our globalized world. As more corporations become multinational and as issues become worldwide in focus, communicators work in an increasingly interconnected world. They need to know how to navigate this complex environment by creating culturally relevant and sensitive messages and campaigns to engage a diverse range of stakeholders. Multicultural and multinational cases and perspectives are woven throughout the curriculum rather than limited to a single course. Study abroad is also a key element of the program.

What Jobs Will You be Prepared For?

Communication director in a corporation, nonprofit organization, startup or government agency

• Manager, coordinator or executive at a public relations or advertising agency
• Marketing communicator
• Brand strategist
• Account planner
• Media buyer
• Working internationally as a professional communicator
• Owning a strategic communication agency

Watch some of our graduates and faculty discuss the program and how it can enhance your communication career.

所属院系

进入哪个院系学习？ School of Communication

中国学生入学要求

为来自中国的学生设计 The Graduate School welcomes applications from international students who have completed a four-year bachelor's degree from an accredited institution or its equivalent. TOEFL, a minimum score of 79 on the iBT or a 550 on the written test is required. IELTS, a minimum score of 6.0 is required. PTE, a minimum score of 53 is required.

课程信息

学制：全日制(2 年)

学费：

开学时间：预计在八月 2022

申请截止日期：

留学地点：Water Tower Campus820 N. Michigan Avenue,CHICAGO,Illinois,60611, United States