• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Digital Marketing and Analytics MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations.

Overview

This programme is delivered by the world-renowned Kent Business School (KBS). You learn up-to-date practices in key digital marketing disciplines, including:

• digital marketing strategy and communications
• consumer insight research
• web design and web analytics
• social media strategy, management and campaigns
• social media engagement and analytics
• data mining and analytics techniques for marketing

Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the programme, you will have the skillset to pursue a career in digital marketing and data analytics.

Industrial Placement

For students who wish to enhance their employability further, this programme offers the opportunity to undertake work experience in the UK or overseas, through the option to undertake the programme with an additional industrial placement. Placements are self-sought and can range from an additional 12 to 50 weeks. This would extend the normal 12 month Masters programme to a maximum of 24 months.

The School offers support to those students seeking the industrial placement option, through extra-curricular engagement with our dedicated placements team. Our dedicated placement team can help you gain a suitable paid position and provide support throughout your placement.

Careers

You gain much more than an academic qualification when you graduate from Kent Business School - we enhance your student experience and accelerate your career prospects.

In today’s business climate employers are increasingly demanding more from new employees, we are therefore proud that they continually target our graduates for their organisations across the globe. Employers respect our robust teaching and reputation for delivering international business expertise, leading global research and an outstanding international learning experience.

所属院系

进入哪个院系学习？ Kent Business School

中国学生入学要求

为来自中国的学生设计 For entry to a Kent postgraduate degree programme (Master’s), Chinese students typically need to have completed a Bachelor Degree (Xueshi) at a recognised institution. Exact requirements will depend on the postgraduate degree you are applying for and the undergraduate degree you have studied. For programmes that require a 2:1 we usually ask for a Bachelor degree (Xueshi) from a 211 university with a final grade of 70%. For Bachelor degrees from other recognised institutions you will need to achieve a final grade of 75%. For programmes that require a 2:2 we usually ask for a Bachelor degree (Xueshi) from a 211 university with a final grade of 65%. For Bachelor degrees from other recognised institutions you will need to achieve a final grade of 70%. Applicants with relevant work experience may be considered with lower grades. Some, but not all, postgraduate programmes require your undergraduate degree to have a related major. Some postgraduate programmes may require work experience in a relevant field or at a certain level. For MBA, Students who wish to apply for a higher degree should have a good honours degree from the UK (minimum 2:2) or equivalent internationally recognised qualification. Exceptions will be considered for senior managers with more than ten years’ managerial work experience. Students need to have an IELTS score of 6.5 overall (with a minimum of 6.0 in R&W; 5.5 in S&L).

课程信息

学制：全日制(1 年)

学费：£20,500.00 (¥ 185,113) /年

开学时间：2022五月, 2022十月

申请截止日期：31/07/2022

留学地点：Medway CampusUniversity of Kent at Medway,The Medway Building Chatham Maritime,Chatham,Medway,ME4 4AG, England