• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

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Course Overview

Marketing impacts upon every aspect of our lives - the products we buy, the retail stores we visit and the websites we browse. Marketers can have a profound impact on society, the economy, the environment and culture. It is an exciting, challenging and nuanced discipline set against a changing and dynamic backdrop.

This programme aims to develop knowledgeable, professional marketing postgraduates. It is approved and accredited by the Chartered Institute of Marketing (CIM). This allows you to gain a professional qualification or award alongside your degree through the prestigious CIM Graduate Gateway programme. We have a dedicated careers team within the department to offer careers support. As the UK’s longest established marketing faculty, we have a large and very active alumni network. You will be able to take advantage of this professional and social network during your time as a student and beyond.

We supply the skills and knowledge to graduates who haven’t studied marketing before. You will learn about the global issues facing firms, markets and consumers. We will explain how markets work and introduce you to the theories, tools and techniques that can connect and shape those markets. In the final term you will work in pairs or groups of three on a ‘deep dive’ dissertation, working for a client. You will explore solutions to a problem and present and develop your findings.

Almost every company has a marketing department and marketing skills are highly valued in contemporary businesses. The programme provides an ideal springboard to marketing-related careers both client-side and agency-side. Our graduates now work in companies such as Reckitt Benckinser, MediaCom, AMV BBDO. Some choose to pursue a PhD in Marketing to further develop their knowledge.

Assessment Methods

Assessment methods vary from module to module and include coursework, essays, formal examinations, group reports, case study analyses and presentations. These methods are designed to give you a range of skills and experience to enhance your learning.

Careers

The Careers Team at LUMS helps you shape your career plans and supports your job-hunting process in a variety of ways, including personalised one-to-one support and interactive workshops on areas such as career strategies, writing CVs and applications, interview skills, psychometric testing, what to expect at assessment centres, and online networking strategies.

所属院系

进入哪个院系学习？ Marketing

中国学生入学要求

为来自中国的学生设计 Students must have studied for at least 4 years duration. Students must have achieved 75-85 %. IELTS Academic test with an overall score of at least 7.0, with a minimum of 6.0 in each element, TOEFL IBT with an overall score of at least 94, with a minimum of 19 in reading, 19 in listening, 19 in speaking and 22 in writing.

课程信息

学制：全日制(1 年)

学费：£24,150.00 (¥ 218,072) /年

开学时间：2022九月

申请截止日期：

留学地点：Lancaster UniversityBailrigg,Lancaster,Lancashire,LA1 4YW, England