• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing is integral in selling products or services in an effective and profitable way, no matter the size of the business. It influences brand and corporate strategy. Using research and customer insight, marketing champions the voice, wants and needs of the customer to shape the product, service or delivery.

Marketing is essential to the health of any profitable enterprise, whether in the public or private sector. All organisations engage in marketing activities and must decide on a marketing mix that suits them best.

Marketing allows you to manage a brand and contribute to an organisation’s business strategy. This is relevant within large organisations as well as start-ups or new businesses.

Your major structure

In your first and second year you will complete core subjects that are prerequisites for your major, as well as electives and breadth subjects.

In your final year you will study your major subjects, plus a combination of elective and breadth subjects.

DOUBLE MAJORS

You’ll have the option to do a double major – which takes less time than a double degree - by combining any two of Accounting, Economics, Finance, Marketing, and Management.

Career outcomes

Your first job could see you as a:

• Account executive
• Customer insights analyst
• Marketing coordinator
• Media planner

所属院系

进入哪个院系学习？ Faculty of Business and Economics

中国学生入学要求

为来自中国的学生设计 To be eligible for entry to an undergraduate degree you must fulfill all of the following requirements: Complete the Victorian Certificate of Education (VCE) or an overseas qualification equivalent to Australian Year 12. English language requirements: TOEFL - Paper based test - a score of 577 or more including a score of 4.5 in the Test of Written English. Internet based test - a score of 79 and scores of: Writing: 21, Speaking: 18, Reading: 13, Listening 13. IELTS (Academic) - an overall band score of 6.5 or more in the Academic International English Language Testing System (IELTS), with no bands less than 6.0. Pearson Test of English (Academic) - an overall score of between 58-64 inclusive and achieve no PTE communicative skills score below 50. Cambridge English: Advanced/Certificate in Advanced English (CAE) - A Cambridge English Score of 176 with no skill below 169.

课程信息

学制：全日制(3 年)

学费：A$43,298.00 (¥ 216,395) /年

开学时间：2022七月24日

申请截止日期：

留学地点：The University of MelbourneParkville Campus,Grattan Street,UNIVERSITY OF MELBOURNE,Victoria,3010, MELBOURNE, Australia

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