• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ The BA (Hons) Brand and Marketing Management at Cardiff Met offers a defined pathway to become a Branding specialist with a marketing degree. The degree has been developed in conjunction with the Chartered Institute of Marketing (CIM) to ensure that teaching content is in line with industry expectations. All our marketing courses have a renowned reputation for their vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to succeed in a branding and marketing career.The degree has been designed to enable students to develop the skills and ability to think creatively and adopt the latest tools in modern Branding campaigns and has been awarded the CIM 'Graduate Gateway' status – this accreditation provides our students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications. This course offers an emphasis on the professional management of brands and the creation of brands in a global marketplace. Creativity is a highly valued attribute in the branding industry and assignments are designed to develop ideas, encourage risk taking and support the creation of memorable branding materials. Having a strong brand is invaluable in the modern marketplace as it guides customers understanding of the business. A key focus will be on developing communication, presentation and problem solving skills along with creative management tools. Students will learn how to use social media and develop creative design skills in response to the needs of the needs of the current marketing environment. Students will benefit from a multidisciplinary approach, taught by academic experts, experienced practitioners, guest speakers resulting in a ‘learning by doing’ approach. In addition to this, as a Met-Marketer you will be able to participate in our CIM Student chapter and follow in the footsteps of our award students by participating in the CIM based creative and entrepreneurial activities. The competition will give you enable you to experience what it is like to work for an marketing agency by working on a campaign for a well-known industry brand with the top 12-finalists being invited to pitch their ideas to the client face to face.Our lecturers have both academic knowledge and industry experiences to teach you the skills you need for the workplace after graduation - just read Nick Saunders story. You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industry placement. Cardiff School of Management has a dedicated work placement team to help you.

所属院系

进入哪个院系学习？ Business Studies

中国学生入学要求

为来自中国的学生设计 Other grade combinations totalling 112 points considered with a minimum of two B grades, to include a Science/Technology subject

课程信息

学制：全日制(3-4 年)全日制(4-5 年)

学费：£13,000.00 (¥ 116,316) /年

开学时间：2022九月20日

申请截止日期：

留学地点：Cardiff Met - LlandaffCardiff Metropolitan University,Western Avenue,Cardiff,CF5 2YB, Wales