• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ The BA (Hons) Fashion Buying and Brand Management at Cardiff Met is designed for students wishing to develop a career within the buying, trend forecasting, merchandising and brand management functions of the dynamic fashion industry. The degree combines the specialisms of Cardiff School of Management, with the creative elements of a fashion programme. The degree has been developed in conjunction with the Chartered Institute of Marketing (CIM), to ensure that teaching content is in line with industry expectations. The course has been awarded the CIM ‘Graduate Gateway’ status – this accreditation provides our students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications. All of our fashion business courses have a renowned reputation for their vocational orientation – meaning you will gain the academic knowledge and practical skills needed to succeed in a branding and/or buying career.The degree has been designed to enable students to develop the skills and ability to think creatively and strategically – focusing on essential topic areas such as market research, trend forecasting, product development, garment sourcing, finance, account management, brand development and supply chain management. There is also a strong focus on innovation and future issues facing the global fashion industry. This course offers an emphasis on the professional management of brands at all levels, from value fashion, independent labels to sustainable brands and international luxury brands, along with creation of brands in a global fashion marketplace. Creativity is a highly valued attribute in the fashion industry and assignments are designed to develop ideas, encourage risk taking and support the creation of memorable branding materials and range plans. Having a strong brand is invaluable in the modern fashion market as it guides customers understanding of the business and provides a point of authenticity and personality. A key focus will be on developing communication, presentation and problem solving skills along with creative management tools.

所属院系

进入哪个院系学习？ Business Studies

中国学生入学要求

为来自中国的学生设计 Other grade combinations totalling 112 points considered with a minimum of two B grades, to include a Science/Technology subject

课程信息

学制：全日制(4-5 年)全日制(3-4 年)

学费：£13,000.00 (¥ 116,316) /年

开学时间：2022九月20日

申请截止日期：

留学地点：Cardiff Met - LlandaffCardiff Metropolitan University,Western Avenue,Cardiff,CF5 2YB, Wales