• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The messages and the media that businesses deploy to communicate with their target market can make or break their marketing efforts. In designing schemes for marketing products, a primary objective is to create and sustain demand and preference for the product. With the proliferation of traditional as well as social media platforms, it is important for a company to strategically choose communication tools that will position the product or the company in the minds of the target customer.

Career Outlook

An Master of Science in integrative studies with a focus in marketing communications will equip students with knowledge, strategies and tools for building an effective marketing campaign across a spectrum of communication media. Career opportunities abound for marketing communications professionals in fields such as public relations, social media, digital advertising, and corporate communications, among others.

所属院系

进入哪个院系学习？ College of Arts and Sciences

中国学生入学要求

为来自中国的学生设计 Applicant hold an undergraduate degree that is equivalent to a U.S. bachelor’s degree from an accredited institution. English proficiency requirement : TOEFL: 79, IELTS: 6.5, PTE: 53.

课程信息

学制：全日制(30 学分)

学费：US$30,582.00 (¥ 194,560) /年

开学时间：2022八月24日

申请截止日期：

留学地点：College of Arts and SciencesPeck Hall, Room 3409,EDWARDSVILLE,Illinois,62026, United States