• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ This course is offered as a four year programme, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate degree.Digital technology is causing large scale economic and social disruption which is impacting on how people select and buy goods and services and their perceptions and relationships with brands. The old landscape of 30 sec TV ads and press releases is being replaced by a growing range of new types of marketing communications on an ever growth selection of media platforms and technologies, accessed on demand where and when the consumer wants. In the UK alone 62% of marketing communication expenditure is already to be found on digital platforms ( WARC April 2019) and the emergence of 5G technology will see this grow even further.Clients, agencies, media owners, technology companies and management consultancies are all vying to provide marketing and media communications expertise for this new landscape. This is creating a demand for graduates with the skills that can demonstrate how to develop and deploy effective marketing and media communications in this new world. Based upon the successful experiences of our previous advertising and PR courses, and working with industry experts, we have created a course to do just this.You’ll cover everything from basics of design and creativity, to how agencies, clients and media owners operate in this landscape, to the role of technology in the marketing communications process.

所属院系

进入哪个院系学习？ School of Business, Law and Computing

中国学生入学要求

为来自中国的学生设计 Students need to have a successful completion of (Senior Middle School 3) with a minimum average of 60% and a recognized foundation programme.

课程信息

学制：全日制(4 年)全日制(3.5 年)

学费：£12,500.00 (¥ 111,843) /年

开学时间：2022九月20日

申请截止日期：

留学地点：Buckinghamshire New UniversityQueen Alexandra Road,High Wycombe,Buckinghamshire,HP11 2JZ, England