• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ From clothes and technology, to food and entertainment, the products and services we buy help define our lives. And as a marketing professional, you’ll help to shape the decisions behind those all-important purchases – backed by the specialist knowledge gained from our BA (Hons) Marketing degree. Your studies will comprise two-thirds specialist studies in marketing and one-third broad-based business modules, spanning key topics including marketing planning and research, buyer behaviour, integrated marketing communications and data-driven marketing. You’ll also be in full control of your learning journey, with opportunities in your second and final year to select from a range of optional modules such as digital marketing, business-to-business marketing and retail marketing, as well sport, fashion or music marketing. This allows you to hone your skills and knowledge in a specific area within the wider world of marketing, giving you a further edge when pursuing graduate roles. You will be encouraged to undertake a work placement, study abroad or combine both. In your final year, you’ll have the option to carry out a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience. The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications. You can also enhance your industry knowledge further by gaining additional CIM and DMA qualifications alongside your studies. Our BA (Hons) Marketing degree is also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School. Beyond this recognition, our students’ experience speaks for itself – in the National Student Survey 2018, 91% of students on the course said that they were able to access course-specific resources such as equipment, facilities and software whenever they needed it, while 95% said they’d had the right opportunities to work with other students as part of the course.

所属院系

进入哪个院系学习？ Business

中国学生入学要求

为来自中国的学生设计 Senior High School Certificate 80%, Academy of Art and Design, Tsinghua University 65%, China Central Academy of the Arts (CAFA) - Design Courses only Two semesters full transcripts including H&C Assessment and Studio Assessment with average 70%, Beijing Institute of Fashion Technology (BIFT) - Design Courses only All modules with Pass + P in final major project. All Undergraduate Programmes IELTS 6.0 minimum component 5.5.

课程信息

学制：全日制(4 年)全日制(3 年)

学费：£16,000.00 (¥ 143,158) /年

开学时间：2022九月20日

申请截止日期：

留学地点：Main SiteSutherland Building,Newcastle upon Tyne,Northumberland,NE1 8ST, England

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