• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Dedicated to developing skilled practitioners for the creative events industry, this taught programme gives you the knowledge and technical skills to meet the challenges of a rapidly changing and expanding field.

Overview

As the events industry continues to expand, the demand for the experience is growing. It is a global industry encompassing a vast range of event and experience typologies, from the mega event to the intimate bespoke experience, live events and performances to virtual reality and mixed reality experiences. Consumers are encouraged to be part of a brand community and the product is no longer enough.

We consider what forms of experiences can be created or contested in a mediatised society, when the roles of consumer and producer are no longer clearly defined and everyone with a smart phone is potentially an active agent.

This is a dynamic interdisciplinary evolving field of media, visual arts, design communication and performance. Through practice and research, you will be engaging with, contributing to and critiquing this exciting area of cultural production.

Teaching and assessment

Modules are taught over three terms, each module is assessed by a range of assessment formats, essays, research portfolios, and practical assignments. The practical assignments are for the most part realized projects, however, there is the opportunity to make a funding application or business plan. The final assessment is the dissertation.

Programme aims

The programme aims to:

• Produce specialist designers with knowledge and skills in advanced practice-based research in the delivery of immersive environments and experiences for brand development, experiential marketing strategies, digital landscapes and narrative environments such as museums and visitor attractions.
• Develop work through individual enquiry as well as sharing and critiquing ideas drawing on staff research activity and expertise in various areas of design, digital technologies and performance work.
• Provide students with the opportunity to develop and design their own forms of audio-visual, spatial and performance work within the wider contemporary context, addressing recent histories, key concepts and aesthetics in the field.
• Provide a multi-disciplinary environment that fosters high quality collaborative and interdisciplinary work with external creative agencies and organisations, nationally and internationally (predominantly within the digital realm).
• Equip students with the necessary academic analytic and practice based skills and abilities to site projects in the public domain and present in national and international contexts such as conferences, creative forums and festivals.
• Enhance student employability and the University’s impact and engagement with the creative industries by equipping students with the learning and technical skills and abilities to meet the challenges of a rapidly changing and expanding field.

Careers

Roles and careers in the events industry and creative studios: Events Account Manager, Events and Marketing Manager, Junior Designer, Marketing Officer, Production Executive, Events Assistant, Events Manager, Events and Promotions Officer etc.

所属院系

进入哪个院系学习？ School of Arts

中国学生入学要求

为来自中国的学生设计 For entry to a Kent postgraduate degree programme (Master’s), Chinese students typically need to have completed a Bachelor Degree (Xueshi) at a recognised institution. Exact requirements will depend on the postgraduate degree you are applying for and the undergraduate degree you have studied. For programmes that require a 2:1 we usually ask for a Bachelor degree (Xueshi) from a 211 university with a final grade of 70%. For Bachelor degrees from other recognised institutions you will need to achieve a final grade of 75%. For programmes that require a 2:2 we usually ask for a Bachelor degree (Xueshi) from a 211 university with a final grade of 65%. For Bachelor degrees from other recognised institutions you will need to achieve a final grade of 70%. Applicants with relevant work experience may be considered with lower grades. Some, but not all, postgraduate programmes require your undergraduate degree to have a related major. Some postgraduate programmes may require work experience in a relevant field or at a certain level. For MBA, Students who wish to apply for a higher degree should have a good honours degree from the UK (minimum 2:2) or equivalent internationally recognised qualification. Exceptions will be considered for senior managers with more than ten years’ managerial work experience. Students need to have an IELTS score of 6.5 overall (with a minimum of 6.0 in R&W; 5.5 in S&L).

课程信息

学制：全日制(1 年)

学费：£20,500.00 (¥ 185,113) /年

开学时间：2022九月20日

申请截止日期：31/07/2022

留学地点：Canterbury CampusUniversity of Kent,Canterbury,Kent,CT2 7NZ, England