• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Gain insight into the different activities that make up the marketing mix and other essential communication strategies. This Marketing MSc helps you understand the many challenges and opportunities that organisations face today and provides you with the skills to apply your knowledge to real world marketing challenges.

As technology has evolved and consumer needs and wants have changed, organisations once dominant in their industries have faltered (eg, Nokia, Yellow Pages, Kodak or Sony). Now, organisations which were lesser known have prospered and come to dominate the markets they serve (think Google, Tata or Huawei). More recently, even the mighty Apple has come under increased threat from competitors who have arguably understood customer needs better and provided customers with superior value.

This Master’s is for business and management graduates as well as non-business graduates who wish to enhance their marketing knowledge and expertise. It covers all aspects of marketing, equipping the modern marketing manager with the necessary tools for a successful career.

This programme places great emphasis on socially responsible marketing and the role of marketing within society. You learn from an internationally recognised team of marketing and business thinkers who are experts in their areas, and you are encouraged to pursue your own development with marketing expertise and real world skills that are in demand.

Graduates may go on to choose a career in consumer or business to business marketing. You will be equipped to work in a variety of marketing functions including marketing analytics, marketing communications, sales and brand management, in public and private sectors, NGOs, consultancies and across a diverse range of sectors and industries.

Industrial Placement option also available.

Programme aims

This programme aims to:

• provide a pre-experience Master’s programme, and develop specialist skills and knowledge in marketing and management, for those wishing to pursue a career in marketing and/or management
• educate individuals as managers and marketing specialists and thus improve the quality of marketing and management as a profession, through a multi-disciplinary approach to understanding markets and consumers

Careers

You gain much more than an academic qualification when you graduate from Kent Business School - we enhance your student experience and accelerate your career prospects.

In today’s business climate employers are increasingly demanding more from new employees, we are therefore proud that they continually target our graduates for their organisations across the globe. Employers respect our robust teaching and reputation for delivering international business expertise, leading global research and an outstanding international learning experience.

From the moment you start with us, our efforts are focused on helping you gain the knowledge, skills and experience you need to thrive in an increasingly competitive workplace.

Graduates have gone on to work for companies including, Deloitte, Fujitsu Services Ltd, Pace Capital, Ciry Sprint, J.P Morgan & Chase and BP.

所属院系

进入哪个院系学习？ Kent Business School

中国学生入学要求

为来自中国的学生设计 For entry to a Kent postgraduate degree programme (Master’s), Chinese students typically need to have completed a Bachelor Degree (Xueshi) at a recognised institution. Exact requirements will depend on the postgraduate degree you are applying for and the undergraduate degree you have studied. For programmes that require a 2:1 we usually ask for a Bachelor degree (Xueshi) from a 211 university with a final grade of 70%. For Bachelor degrees from other recognised institutions you will need to achieve a final grade of 75%. For programmes that require a 2:2 we usually ask for a Bachelor degree (Xueshi) from a 211 university with a final grade of 65%. For Bachelor degrees from other recognised institutions you will need to achieve a final grade of 70%. Applicants with relevant work experience may be considered with lower grades. Some, but not all, postgraduate programmes require your undergraduate degree to have a related major. Some postgraduate programmes may require work experience in a relevant field or at a certain level. For MBA, Students who wish to apply for a higher degree should have a good honours degree from the UK (minimum 2:2) or equivalent internationally recognised qualification. Exceptions will be considered for senior managers with more than ten years’ managerial work experience. Students need to have an IELTS score of 6.5 overall (with a minimum of 6.0 in R&W; 5.5 in S&L).

课程信息

学制：全日制(1 年)

学费：£20,500.00 (¥ 185,113) /年

开学时间：2022九月

申请截止日期：31/07/2022

留学地点：Canterbury CampusUniversity of Kent,Canterbury,Kent,CT2 7NZ, England