• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

How do people decide what to buy? How can you influence business relationships through marketing strategies? Is social media changing consumer behaviour? If you are interested in the application of psychology in a business context, this could be the degree for you. It will give you an in-depth understanding of human psychology and how consumers think, feel and make decisions.

This is a joint honours degree in both psychology and marketing, so you will benefit from the expertise of the Management School and the Department of Psychology.

In your first year, you’ll gain a solid foundation in psychology, key marketing concepts and techniques. You will also study another subject of your choice from Social Sciences, the Management School or another University department.

The second year sees you learn about areas such as Marketing Research, Cognitive Psychology, Marketing in the Supply Chain and Consumer Behaviour. You will also carry out market research projects with real clients to put theory into practice and strengthen your professional consulting abilities.

Final year students learn about Advanced Social Psychology, Strategic Marketing and Advanced Topics in Consumer Behaviour. You will also be able to choose from options such as The Psychology of Cooperation, Strategic Negotiation and Critical & Creative Communications.

Experience in both marketing and psychology provides an excellent foundation for a career in marketing and market research. We are proud that past marketing graduates have progressed to senior positions in top agencies such as Ogilvy & Mather, Leo Burnett, and Grey Advertising.

Careers

Many of our Marketing graduates go on to senior professional marketing roles. In fact, our graduates are employed in marketing roles at high-profile companies including Disneyland, Boots, Barclaycard, Unilever, and many more.

Marketing graduates have also risen to senior positions at some of the UK’s top advertising and marketing agencies, including Ogilvy & Mather, Leo Burnett, and Grey Advertising.

Your Marketing with Psychology degree would also provide an excellent foundation for a career in market research.

所属院系

进入哪个院系学习？ Marketing

中国学生入学要求

为来自中国的学生设计 Including either A level Mathematics or Computer Science

课程信息

学制：全日制(3 年)

学费：

开学时间：2022十月

申请截止日期：

留学地点：Main SiteAdmissions,Bailrigg,Lancaster,Lancashire,LA1 4YW, England