• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Master of Digital Marketing will teach you how to design the digital customer experience, which digital metrics matter, how to apply customer analytics, how best to craft creative viral content, and best- practice examples from industry thought leaders. The course aims to equip graduates for a career in this rapidly changing area through a specialised suite of advanced subjects including Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing, combined with application through interaction with executives and the opportunity for internships. This program is academically rigorous, practically orientated and globally relevant.

The Master of Digital Marketing is designed to provide a leading-edge theoretical and practical foundation in the domain of Digital Marketing. It is aimed at students with a Bachelor of Commerce, or equivalent, with extensive previous marketing studies to specifically build their business and commercial skills and knowledge in the digital arena. It’s also perfect for mid-career marketers, who are looking to boost their digital strategies and analytical skills.

The Master of Digital Marketing consists of 12 semester-length subjects comprising:

• 3 core subjects (to be completed at the start of the program)
• 4 discipline core subjects (to be completed after/alongside the core subjects)
• 2 capstone subjects (to be completed towards the end of the program or according to individual subject requisites)
• 3 elective subjects (to be taken throughout the year)

所属院系

进入哪个院系学习？ Faculty of Business and Economics

中国学生入学要求

为来自中国的学生设计 Graduate coursework programs normally require the satisfactory completion of an undergraduate degree either from the University of Melbourne, another Australian institution, or a university in another country. English language requirements for Coursework degree: IELTS (academic English Only) - 6.5 overall, with written 6.5 and no band less than 6.0; TOEFL (paper-based test) - 577 + TWE 4.5; TOEFL (internet-based test) - 79 + (Writing 21; Speaking 18; Reading 13; Listening 13); Pearson Test of English (Academic) - 58 + no other communicative skill below 50; Cambridge English: Advanced/ Certificate of Advanced English (CAE) - 176 + no less than 185 in Writing and 169 in each other skill. English language requirements for Master of Philosophy: IELTS (academic English Only) - 7.0 overall, with written 7 and no band less than 6.0; TOEFL (paper-based test) - 600 + TWE 5.0; TOEFL (internet-based test) - 94 + (Writing 27; Speaking 18; Reading 13; Listening 13); Pearson Test of English (Academic) - 65 + written communicative skill of 65 and no other communicative skill below 50; Cambridge English: Advanced/ Certificate of Advanced English (CAE) - 185 + no less than 185 in Writing and 169 in each other skill.

课程信息

学制：全日制(18 个月)

学费：A$45,824.00 (¥ 225,275) /年

开学时间：2022八月2日, 2022二月21日

申请截止日期：预计在April 2023

留学地点：The University of MelbourneParkville Campus,Grattan Street,UNIVERSITY OF MELBOURNE,Victoria,3010, MELBOURNE, Australia

院校相关阅读

• · 2023墨尔本大学牙医专业要几年?申请条件高吗？
• · 墨尔本大学医学学院申请条件是什么？有什么热门专业？
• · 澳洲大学牙科专业热门院校推荐

专业相关阅读

• · 去澳洲学牙医需要什么基本条件？费用高吗？