• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Course Overview

In a rapidly changing world, driven by the evolving power of technology and shifts in consumer habits and business practices, marketing is critical to the success of all types of organisation, in both the private and public sectors, at both a local and global level. Using the teaching team’s extensive industry and professional connections, this course reflects this new and dynamic marketing landscape, covering everything from understanding the consumer to the latest developments in the role of digital technology in modern marketing.

Become business-ready

Our BA (Hons) in Marketing will help give you a comprehensive understanding of the role of marketing in this changing landscape, aligned with a portfolio of practical skills about how to develop and deploy marketing as an effective business tool.

This will be underpinned by developing higher level skills in problem solving, creative thinking and collaborative working, in a manner that will encourage students to acquire a desire for life-long learning as they develop their careers.

Career-focused

On this programme, you will be exposed to, and more informed of, the different types of roles, jobs and career pathways to be found in marketing, such as brand and marketing managers, consultants, researchers and emerging areas, such as e-commerce and data analysts.

Regular contact with the academic teaching team, across the course will help support you in defining which career pathway you may choose as you progress through the programme.

Staff will use experiential teaching, blended with an understanding of both established and emerging practices and theoretical thinking to enhance your understanding and skills, as well as your ability to think critically and apply justified solutions in real world situations.

More placements, more choices

Bucks is a Placements Plus university. So, whatever degree you do, you can be sure there’ll be plenty of industry-relevant opportunities on offer, to help you get into your chosen field.

We’ll also prepare you for work beforehand, with special skills for work training, further boosting your CV, and building skills employers will value. In recognition of the value we place on these skills we have incorporated this experience into your study time.

Placements Plus is all about helping you get some valuable experience under your belt while you’re a student. To increase your choices later, and help you get the graduate-level job you want.

What are my career prospects

Nationally, 82.5% of marketing graduates are employed after completion of their degree, according to statistics from Graduate Prospects published in November 2017.

Marketing is a core element of all organisations and so opportunities exist across all industry sectors - private, public and voluntary. These can range from the financial, consumer, automotive and information technology industries to not-for-profit organisations, such as charities, local government and higher education institutions. Specialist marketing, advertising and PR agencies also offer potential employment opportunities for marketing graduates.

所属院系

进入哪个院系学习？ School of Business, Law and Computing

中国学生入学要求

为来自中国的学生设计 Students need to have a successful completion of (Senior Middle School 3) with a minimum average of 60% and a recognized foundation programme.

课程信息

学制：全日制(3 年)全日制(2.5 年)

学费：£12,500.00 (¥ 111,843) /年

开学时间：2022九月20日

申请截止日期：

留学地点：Buckinghamshire New UniversityQueen Alexandra Road,High Wycombe,Buckinghamshire,HP11 2JZ, England